CAPABILITIES

Public marketing

We assist public authorities in the conception, design and execution of public marketing activities related to their policies, projects and public services.

WHAT WE MAKE POSSIBLE

Inform society about actions, milestones and results of public policies.

Generate trust and encourage citizen participation.

Improve transparency and accountability.

Implement effective branding and communication strategies.

Marketing and communication to strengthen public policies

Marketing and communication play a key role in achieving legitimacy, effectiveness and efficiency of public policies and services. Specifically:

  • Inform the different target audiences of civil society about actions, key milestones and the results, effects and impacts of public policies.
  • Generate trust and credibility in public institutions and actors.
  • Mobilize the various stakeholders and influential groups, and encourage participation and feedback from civil society.
  • Improve transparency, accountability and innovation in public policies.
  • Strengthen governance by improving coordination systems between what is done and what is disseminated and disclosed.

Our specific assistance and support activities are focused on:

  • Branding of public initiatives.
  • Design and implementation of marketing and communication strategies.
  • Identification and analysis of target audiences.
  • Support in the hiring of agencies and media.

ARTICLES

Public marketing: an increasingly relevant aspect for the success of public policies

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Cutting-edge technologies in energy storage: new challenges and opportunities

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Energy communities and nature-based solutions: towards a new model of local socioeconomic and environmental impact.

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SUCCESS CASE

The diversification of economic activity in a territory highly dependent on tourism: the case of the Cabildo of Fuerteventura and the Canarias Geo Innovation Program.

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SUCCESS CASE

How the Regional Government of Castilla y León is tackling the challenge of attracting and retaining young people: Castilla y León's Comprehensive Talent Plan 2031

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SUCCESS CASE

The impulse of a new high technology sector in a region: the case of the aerospace sector in Galicia.

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The Canarias Geo Innovation Program will place Fuerteventura on the "map of technological and scientific research" worldwide.

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The Inter-American Development Bank (IADB) has recognized the Civil UAVs Initiative as a best practice in Public Procurement of Innovation at the international level

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The Civil UAVs Initiative business accelerator chosen as the best in Spain: one more fruit of strategic public procurement

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Novadays will work in the promotion and management of the Public Procurement of Innovation of the Junta de Castilla y León until 2027 being its technical office.

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