SUCCESS CASES
Talent drain or, as the European Union has termed it, the talent development trap, is a public problem affecting numerous European regions and other economic areas. Thirty percent of Europe's population is located in one of the 82 regions that the EU has identified as being, or potentially in the short term, within this trap.
The regional government of Castilla y León, one of the Spanish regions with the largest territory, is clear that it is necessary to implement policies, investments and actions aimed at combating this talent trap, providing the territory with the necessary Capabilities to retain its young people and attract others to live and work in Castilla y León.
The challenge was therefore how to design these policies, what actions to design and what investments to mobilize. All this together with the implementation of a public marketing plan that would make the entire Castilian and Leonese society aware of the need to work together with the same objective.
Novadays' contribution has materialized through technical assistance to the Junta de Castilla y León, the regional government, to design and implement policies aimed at attracting and retaining talent.
Novadays proposed to the Junta de Castilla y León the development of the Strategy in three different but complementary instruments:
Along with all the necessary studies, Novadays carried out -under the direction of the General Directorate of Economy and Competitiveness of the Board- an extensive program of participatory activities, interacting both with other departments of the Board and with civil society actors, especially universities and business clusters and associations of the territory.
In addition, a major public marketing program was designed from a Strategic Communication Plan and implemented, accompanying the launch of the strategy.